If there is one thing you need to remember about investing, it is this: The stock market is a tug of war between fear and greed.

Whenever possible, we want to buy from fearful sellers and sell to greedy buyers. My experience confirms that the best time to buy a stock is often when investors are running for the exits. It is also the hardest time to do so. That is why I keep a watch list of stocks I want to own (yes, I really do keep a list and so should you) and do my best to learn a great deal about the company before I make a purchase.

Read the rest of my column here: The Arizona Republic