Avoid What I Call Terminally Cheap Stocks

Click here to read my current column in The Arizona Republic.  This week we are exploring the “Buggy Whip” factor.  As technology and fashion trends change, savvy management teams will avoid going the way of the buggy whip–into extinction–when automobiles replaced horse drawn carriages at the dawn of the last century.

We take a close look at Coach.  The company is facing tough competition from Kors and Kate Spade and provides us with an excellent, real-time example.

Feel free to post a comment, ask a question or invite others to follow along.

Until next week,





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